Physical therapists have the unenviable position of having to be both doctors and marketers today. Not only do the physicians have a long line of physiotherapy patients to take care of, but they also have to promote the practice and establish an online presence, in order to keep their practice viable financially. Except, with PromoteMed, physical therapists don’t have to do the extra marketing anymore.
The PromoteMed Advantage for Physical Therapists
At PromoteMed, we believe that the private physical therapy clinic deserves to be recognized right along with big-budget corporate rehabilitation centers. Patients shouldn’t have to judge their therapeutic options based on who has the most money, they should judge based on the quality of care. Here at PromoteMed, we are dedicated to getting your story, your expertise, in front of the eyes of the prospective patients who are looking for you.
Our solutions have been successfully proven in both healthcare and physical therapy. Every physiotheraputic practice has its own needs and goals, and we work to tailor our practices to meet the specific needs of the client. To do this, we focus on four main areas:
- Online Advertising– Helping prospective patients associate your name with physical therapy
- Local Search Optimization– Making Google searches for physical rehabilitation topics lead to you
- Content Marketing– Creating relevant and engaging material to build connections with patients
- Reputation Management– Promoting your image and building testimonials through digital means
Your Patients Are Looking For You, What Will They Find?
Why do we focus on digital marketing for your physical therapy practice? It’s simple. Healthcare has fully entered the digital age, both in and out of the office. Just look at the statistics:
- As of 2012, 72% of American adults were going online to research health information. Coupled with the rise of mobile, that number has skyrocketed.
- 88% of American consumers are influenced by reviews, when making a decision about a service. Your rehabilitation patients are reading reviews, looking at ratings, reading your blogs, all to determine if your practice is where they want to go.
The internet is where your patients are looking for you, and with PromoteMed, you will have the skills and services at your disposal to ensure that they find you.
The digital world is dynamic. The best ways to connect with your patients change on a seemingly weekly basis. The American Physical Therapy Association has an extensive section on marketing your practice, yet they still maintain a significant focus on hard copies and physical marketing. This can be effective, but in an age where people do the majority of the research and, in many cases, make a decision, all from inside their house, it’s not effective enough. PromoteMed keeps up with the latest trends, and constantly researches and analyzes these trends to ensure the best strategies and marketing outcomes for your physical therapy practice.
A Therapeutic Solution for Your Digital Marketing
We love to help physiotherapists, and we’d love to help you reach your marketing goals too. Contact us today to discuss your practice, answer any questions you may have, and determine the best ways we can help your practice succeed. We’re very much looking forward to hearing from you, and thank you for all you do to keep us happy and healthy.